Every Door Direct Mail (EDDM) is a cost-effective marketing solution for businesses that want to reach a specific geographic area. By using the United States Postal Service (USPS), businesses can send mail pieces to every address within a specific carrier route without the need for individual mailing addresses. This makes it an ideal solution for small businesses, real estate agents, and other local businesses that want to reach their target audience without breaking the bank.

One of the key benefits of EDDM is its cost-effectiveness. By eliminating the need for individual mailing addresses, businesses can save money on postage and mailing costs. Additionally, the USPS offers discounted rates for EDDM mailings, making it even more affordable.
Another benefit of EDDM is its targeting capabilities. Businesses can choose the carrier routes they want to reach, allowing them to target specific neighborhoods or demographics. This can be especially useful for businesses that want to reach a specific age group, income level, or other demographic.

To get started with EDDM, businesses will need to design their mail piece and determine their target carrier routes. The USPS has an online tool that allows businesses to select their target carrier routes and see the estimated number of addresses within each route. This can help businesses determine which routes are most likely to reach their target audience.

Once the target carrier routes have been selected, businesses will need to print and prepare their mail pieces. The USPS has specific guidelines for EDDM mailings, including size and weight requirements. Businesses will also need to provide the USPS with a mailing list, which should include the total number of mail pieces and the carrier routes they will be sent to.

Overall, Every Door Direct Mail is a cost-effective and targeted marketing solution for businesses that want to reach a specific geographic area. By using the USPS, businesses can send mail pieces to every address within a specific carrier route without the need for individual mailing addresses, saving money on postage and mailing costs while reaching their target audience. Go to DarnellsDIYprinting.com for the lowest price on every door direct mail printing.