The best paper and size to use for a direct mail campaign will depend on the specific goals and audience of the campaign. Some general guidelines to consider include using a high-quality, thick paper stock for a more professional and high-end look, and using a standard paper size, such as a 6″ x 9″ postcard or 8.5″ x 11″ letter, for ease of mailing and handling. Additionally, considering the weight of the paper, It should be within the standard USPS mailing guidelines. It is also recommended to test different paper and size options to see which performs best for your specific campaign. Go to DarnellsDIYprinting.com for the lowest price on every door direct mail printing. I recommend 8 1/2 x 17 to my customers so that you are sure to get noticed since you are the biggest thing in their mailbox. The direct mail you send should include an immediate call to action, such as a restaurant offering a free appetizer when you purchase two entrées. I’d recommend carpet cleaning businesses target apartments and condos in order to generate recurring revenue
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